Ways to develop media in the digital age

Abstract

Thіs cеntury is a globalized century of new technologies and national mentality. Every year, social networks and mass media are developing in parallel in the country. The impact of social networks on the country's politics is high and promising. Even when we don't want it to be so, the flow of time comes down to it.We must follow the scientific and modern trends of today The article was devoted to the creation of a page in social networks of the national channel among the Kazakh mass media, the development of this format, why this trend began and the reasons for its rapid pace. During the preparation of the article, various opinions were heard. The first party recognized social networks as a new type of media, while the second party considered them auxiliary tools. This is how, against the background of such contradictory opinions, thoughts from different positions moved, which became the subject of research. The article analyzed the transition of general media to a digital platform, the current state and digital capabilities of the internet editorial office of the national channel, and reviewed social networks. How does Qazaqstan TV work as an invariable part of the media? Has the internet managed to determine its place in space? An analysis of these issues was carried out. The opinion of media experts about the possibilities of Qazaqstan TV was analyzed. In order to expand the range of digital capabilities of Qazaqstan TV with the management of the channel, specialists working on this channel, a discussion was created. The place and importance of the social network as one of the media was analyzed.