SMM: peculiarities of Kazakhstan's media promotion in social networks

Abstract

The article investigates the features of promoting the Kazakh media in social
networks. It considers the possibilities and potential of marketing on such the most relevant platforms
as Instagram, Facebook, VKontakte, Youtube, Telegram, Tik Tok. The article presents an analysis of the
mass media of the Kazakhstani Internet space and ways to increase their popularity. The authors
concluded that people often turn to the social network Instagram to follow the news and current events
in Kazakhstan and the world. The study focuses on the importance of a well-structured multi-faceted
course of content promotion across all social networks to improve user experience. A significant place
in the study is given to the analysis of real cases of media promotion in social networks and fragments
of successful strategy building.