Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Television projects about culture through the prism of national mentality: the experience of Kazakhstan, Tajikistan, Kyrgyzstan

Abstract

The study of art journalism in Central Asia is becoming increasingly relevant in the context
of globalization and the strengthening of regional identity, as it helps to understand how local media
practices interact with global trends. The purpose of the scientific work is to identify the phenomenon
of modern art journalism, to identify effective tools of foreign media that can be introduced into the
practice of domestic media. The article highlights the specifics of art-oriented media. The forms of
interaction between journalism and culture are considered. The examples clearly explain the featuresand
directions of art programs. To study the evolution of art journalism in the region, a historical method
was used, while content analysis helped to systematically evaluate modern media content. The research
has practical value for the development of cultural dialogue, the maintenance of national identity and
contributes to the deepening of cooperation in the region. The scientific significance lies in the fact that
the results of the research part can be used in the study of art journalism in social networks and its
influencing function on the preservation and transmission of cultural heritage.