Interactive Model of Community and Communication and the Virtual Policy Concept

Abstract

The article considers strengthening of new media and their role in the society. The
concept of new communication tools or new media was introduced into scientific terminology at the end of
the XX century. Under the influence of information progress, along with traditional media, an interactive model of communication has appeared in the society. With their help, political structures and economic
groups try to attract the public to their side. In the electoral period, political parties use social networks,
new media and the Internet to promote their campaigns.
The author of the article analyzes the concept of virtual politics. The article describes the
manifestation of a virtual policy using the technology of manipulation of consciousness to distort real
politics and public consciousness. Society and people in virtual politics are excluded from the real politics.
Progressive political forces play an important role in explaining the difference between real politics and
virtual politics in the society.