Theoretical bases of concept development transmedia storytelling

Abstract

The article explores the concept of transmedia storytelling and ways to use transmedia in
modern media space. Analyzed its role in the improvement of information technology and media systems.
Theoretical concepts and principles of transmedia are considered, the stages of its use in the
information and communication environment are revealed. The recommendations for improving the
information and communication potential of society. The article systematizes and studies the problems of transmedia technologies and the importance
of transmedia strategies, its influence on the audience, the social aspects of interactive media.
The author used different methodologies for determining and predicting transmedia processes. The
article was written with the aim of developing transmedia storytelling, taking into account the peculiarities
of the domestic media market, the use of transmedia forms to preserve national identity, human development
and society.