The impact of social media on tourism

Abstract

In today's world, technology also provides savings in the use of virtual world and social media, as in many areas. The results obtained with the technology support of social media, individuals can produce their own content and do this among themselves. As a result, all occupations of individuals take place in social environments. One of them is travel, which is the source of tourism. The combination of social media and tourism has emerged as a result of the touristic expansion, taking place in the social environments and the effective use of social media by tourism expenditures.

This article reveals the effect of social media, which has become widespread throughout the day, on tourism. The article includes the widely used applications of social media, their usage rates, usage usage and demographic distributions. The topics that these social media applications have accumulated and the content related to tourism among these topics have been determined. The effects of the dimensions and prevalence of tourism-related issues on the holiday areas of social media users are explained.