Criteria for Planning and Monetization of Transmedia Projects

Abstract

The purpose of this article is to identify ways to solve the key problems of the domestic
media space by analyzing the scientific concepts and basic principles of transmedia. Analysis of the role of
transmedia in the development of domestic information technologies and new media.
The main results of a scientific article are: analysis of transmedia strategies and familiarization
with the features of communication phenomena; identifying the importance of transmedia strategies and
transmedia storytelling; the study of interactive media functions, scientific analysis of their influence on
the electorate and social aspects of such interaction.
The article analyzes and systematizes the scientific concepts of internationally recognized experts
in transmedia technologies and transmedia storytelling. Recommendations for analyzing interrelated
processes in the field of information and communication technologies are proposed.
The author used effective scientific methods necessary for identifying and predicting political and
communicative processes. The article is written with the aim of promoting research on the development of
society, the preservation of national identity in the era of information and technological transformation.