Trends and features of digital transformation development in the media of Kazakhstan

Abstract

XXI century-the era of Information Society and technological modernization. At this stage, the concept of digital transformation was not limited to economic or technical areas, but became the main driving force for socio-communicative systems as well. In particular, journalism is one of the areas that is most deeply influenced by digital technologies. Today, the processes of production, distribution, and perception of information have radically changed, and traditional forms of journalism have been replaced by new media formats. From this point of view, the scientific analysis of the impact of digital transformation on journalism is an urgent problem of high theoretical and practical importance. As a result of the study, it has been proven that digital transformation radically changes the trajectory of the development of journalism. Information speed, interactivity, and Multimedia narrative approaches have become the main indicators of the professional competence of a modern journalist. At the same time, ethical responsibility, fact-checking, and maintaining a trusting relationship with the audience remain the main mission of journalism in the digital age. The article reveals the essence of the concept of digital transformation, analyzes its manifestations in modern journalism, mechanisms of influence, and features of development in the national media space.