Television producing as a resource of visual media sphere activisation in Kazakhstan

Abstract

The article is devoted to research of aspects of process of a modern media product
producing. The interrelation of producing and quality of media content is motivated here; it is stated that
the volume and the characteristics of audience of this or that media product in direct ratio depends on
whether it is really valuable for this audience.
The concept «chain of values» in relation to the sphere of media is defined. On the example
of the Kazakhstani television media sphere it is proved that the value and quality are two of the main
factors influencing viewings of television programs and effectiveness of producing process. Appealing to
a situation in modern Kazakhstani television, and characterizing the condition of television media branch
in regions (Kostanay region), the authors of the article come to the conclusion that there is an urgent need
in Kazakhstan of a producing institute creation since the producer in television sphere is a link between
the content production process and potential consumers – the audience and advertisers: he initiates and
organizes the creative process of an audiovisual product making, realizes the project «from scratch»,
embodying the perspective ideas. It is stated that the lack of producing process leads to slowing of the
modern media sphere development