New opportunities of Adaptation of Kazakhstan TV channels to the YouTube platform

Abstract

Now Kazakhstani TV channels are adapting to the digital environment. However, they have not
yet fully understood the capabilities and requirements of the new environment. There are undoubtedly different
problems. According to television experts, the number of viewers on traditional channels is decreasing per
year. The youth audience is completely excluded from television. The main reason for this is the increase in the
number of YouTube channels. Most of the electronic media have opened their own channels on this platform.
But, TV channels can only broadcast their programmes online. However, the YouTube hosting requirements for
video content are different. From this point of view, we are looking for scientific answers to the question of what
prevents the improvement of the online network of domestic channels, why small production studios cannot
take over YouTube.
The results of the study show that domestic TV channels have done a great job in this network. TV channels
on YouTube are mainly focused on information products. And given that online audiences are interested in entertainment content, channels will have to do some research in that direction. The article also provides a
scientific opinion on this matter.
The study also provides a scientific analysis of the main factors contributing to the development of Kazakhlanguage channels on YouTube.