Kazakh-Language Media in the Context of Audience Preferences


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Authors

  • G.T. Markabaeva A. Baitursynov Kostanay State Univercity
  • A.M. Zhusupova Kostanay State Univercity named after A. Baitursynov
  • G.S. Sultanbaeva Al-Farabi Kazakh National University

DOI:

https://doi.org/10.32523/2616-7174-2019-129-4-32-38

Keywords:

media studies, information, rating, content, audience, journalism, digital media

Abstract

Media research is needed to study the quality of the media audience. Such researches
allow to determine the attitude of viewers to the telecast, to assess program design, program schedule
channel. It also includes the study of the lifestyle of target audiences, identification of value orientations,
the segmentation of the audience and the media.
We obtain the information necessary for effective planning of advertising campaigns, reduce
advertising costs. Based on the ratings of the channels (publications), among the target audience media
planners determine the most effective way of reaching this audience. TV companies use data for media
research to create prices for airtime, and in order to convince potential advertisers to advertise on your
channel.

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Published

2019-12-27

How to Cite

Markabaeva Г. ., Zhusupova А. ., & Sultanbaeva Г. (2019). Kazakh-Language Media in the Context of Audience Preferences. Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series, 129(4), 32–38. https://doi.org/10.32523/2616-7174-2019-129-4-32-38

Issue

Vol. 129 No. 4 (2019)

Section

Статьи