The Role of Artificial Intelligence in Press Management and Marketing

Abstract

This article explores the impact of artificial intelligence (AI) on the development of periodical press management and marketing. The study aims to analyze the application of AI tools in global press practices and demonstrate their role in enhancing efficiency. The paper examines AI’s capabilities in content creation, improving advertising strategies, and automating management processes.The research analyzes the experiences of prominent publications such as The New York Times, Bloomberg, Washington Post, and BBC. Qualitative and quantitative methods were employed, demonstrating AI’s effectiveness in saving time and establishing connections with audiences.This study aims to enhance production efficiency and strengthen competitiveness in the press industry through the use of AI technologies. Its scientific significance lies in systematically explaining AI’s role in the media industry, while its practical relevance offers press organizations recommendations for effectively using AI tools. The article is intended for researchers, journalists, and media professionals.