Problems of modern publishing: design, font and layout

Abstract

The rapid development of Information Technology and computer technology has led to a huge change in the publishing industry. Today's publishing industry has moved from a former mold machine to a modern automated system. In the last 10-15 years, domestic publishing houses have begun to use new computer technologies and search for them. The very fact that printed graphics began to be included in educational processes as part of computer technology means that society paid special attention to science and education, and from it the art of writing.

In response to various historical and social changes, printed graphics have taken over the circle, adapting to various writing options and relying on the phonemic principle, from letter spelling to expression. The book's decoration is determined by its internal content. However, because the first book's cover catches the eye, the design of the book cannot be as important as the internal content. Despite extensive research in the field of domestic design, there are almost no works related to book design and font. This fact adds to the study's importance.

For a deeper disclosure of the topic, a qualitative research method was used. A qualitative comparative analysis of their products was carried out, taking as the object of study three printed works actively operating in the publishing market.

As a result of this study, the main elements of book design were created ‒ by use of drawing and colors, and their dependence on the style of the shape properties of the main graphic elements. Using computer graphic methods, new examples of the use of drawing and colors in book design were demonstrated. In book design, there was a need not only to have professional skills and knowledge of the publishing industry, but also to master the psychology of color and design by a specialist.