Sustaining Print Media in the Contemporary Era: a case study of Afghanistan

Abstract

Print media forms the foundation of all media. It is called an effective tool for the development and advancement of knowledge and information, and the press has the responsibility of teaching, guiding, and advising human thoughts (Pater, 2016). Therefore, it is necessary for the managers of print publications, journalists, and experts in this field to use this essential tool and confront the digital media and tools of the new technological era. Serious steps should be taken regarding the situation and ways to attract readers should be understood and implemented.

The results of this research will help print media officials and journalists to enrich, continue, and succeed their print publication in some way and follow up with the purpose of benefiting from this essential tool and increasing their capacity.

Research has found this growth, perfection and technological era have made the editing and publishing of newspapers and magazines an industry and utility. It is also useful for print media managers to provide high standards of service according to the demands and needs of the people of the society. The print media should be designed in such a way that it is appealing based on technological tools and in accordance with the principles of printing and page making, that it has innovation and the art of reading, and that it causes its audience to quench their thirst. It should be filled with the taste of its readers and audience, the tactics of attracting the audience, and be aware of their life, knowledge, needs, and desires.