The transformative role of artificial intelligence technologies in modern journalism

Abstract

Abstract. Annotation. Journalism is the optimal way to convey a stream of complex information to the audience. Advances in artificial intelligence have contributed to the emergence of a new branch of Journalism called "robotic journalism". Artificial intelligence affects the rapid spread of news and accelerates data analysis. But there are concerns about ethics and faith. This study aims to discuss the use of artificial intelligence in the field of journalism. In addition, technological developments are the basis for offering solutions to preserve the integrity of innovations. This study is a characteristic form of qualitative research. Accordingly, the existing phenomena related to the technique are systematically analyzed. It also analyzes the influence of artificial intelect on journalism through the presentation of facts. As a result, artificial intelligence shows that it does a good job in interview transcription, data analysis, large-scale content production, and significantly improves operational efficiency. This technology makes it possible to disseminate information at a high rate, which is a very important phenomenon in the modern digital age. However, there is a decrease in the quality of news due to the risk of algorithmic bias and excessive dependence on artificial intelligence on key issues. At the same time, established ethical standards for the use of artificial intelligence in journalism have not yet been developed. For this reason, cooperation between the media, politicians and technology developers is very important. AI offers great opportunities for transforming journalism. But it requires responsibility in its implementation. Undoubtedly, only with proper human supervision, constant regulation, artificial intelligence will be able to manage journalism without prejudice to the basic principles of the profession.