System characteristics of the key functions of innovative media in Kazakhstan: the communicative and pragmatic aspect

Abstract

The study is devoted to the consideration of the actual problem of implementing
the functions of the Internet mass media in the modern media space of the Republic of Kazakhstan. This
problem is of considerable research interest and seems to be necessary for further analysis of the activities of
innovative media that are becoming increasingly important in the development of Kazakhstan’s statehood.
The article identifies and discusses the functions of the media, specifically for network publications -
informational, socio-creative, value-regulating, the function of shaping the agenda, focusing public
attention and the function of the forum. The analysis is based on the involvement of a wide range of
innovative media (news portals, radio stations and television channels) officially registered in Kazakhstan.
The study showed that the Kazakh media implement the above functions not separately, but in a complex.