Trends in the development of new media in Kazakhstan

Abstract

As information evolves at cosmic speed, the development of new technologies is
therefore a natural phenomenon. Everyone knows that the 21st century is the age of digital media and
new media opportunities. Therefore, there has increased the importance of mastering new media
technologies, information, and communication technologies, and have emerged various trends.
Basically, the presence of various trends in the development of new media is also natural because new
technologies have affected all spheres of society. They have integrated many spheres, and accordingly
these spheres have undergone transformations. In the modern media system, we can observe the
emergence of problems of different levelы such as global and local, external, and internal. For example,
there are problems related to the disparity between internal and external connections of elements of the
new media system, the lack of interaction between different actors and the audience, etc. This leads to a
violation of the balance of the social system. The article focuses on new types of media, the future of
mass media, and trends in their development. Also, it considers mobile video marketing, VR, AR
software devices and trends between new media and old media, trends in technological convergence,
trends in media convergence, etc. It is important to consider the functions of new media trends,
barriers, and opportunities in the future stage of development in a digital culture society along with the
development of new technologies.