THE ROLE OF KAZAKH-SPEAKING GROUPS ON FACEBOOK IN THE FORMATION OF PUBLIC OPINION: ASPECTS OF COMMUNICATION, CULTURE AND POLITICAL ACTIVITY

Abstract

In this scientific work, the influence of social networks, including Kazakh-speaking groups on Facebook, on the public consciousness is studied. Kazakh-speaking groups in the information space of Kazakhstan form public opinion on social and political issues. These groups play an important role in promoting national culture, increasing the status of the language, and demonstrating political activism. The purpose of the article is to identify the role of Kazakh – speaking groups in changing public consciousness and increasing social activity. The study presents clearly compelling facts on the influence of these social networks. In addition, during the study of the topic, three main aspects are considered:

1. Features of information exchange in Kazakh-language groups;
2. The role of Kazakh-speaking groups in improving the status of the language in social networks;
3. Social movements and social justice. The results of the study allow us to clearly understand the influence of Kazakh-speaking groups that affect public consciousness.