New trends in modern journalism
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DOI:
https://doi.org/10.32523/2616-7174-2023-145-4-62-72Keywords:
new media, trends, artificial intelligence, media industry, branding, online journalism, global eraAbstract
Since the creation of new media, this industry has not lost its relevance, but, on the contrary, is in demand as an object of research. The reason for this is that, along with its own functions of the media, it makes a significant contribution to the development of the world of spirituality. The new trend creates interactivity, flexibility, speed, fragmentation of the audience and convergence of many environments within it. Virtual movement through social and intellectual spaces, the emergence of cybernetic culture, and the infinity of knowledge creation and dissemination have increased. It can be a means of personal and mass communication.
The subject of this article is the study of the links between online journalism and new media journalism, the influence of a dynamic environment on traditional journalism and the process of creating new signs of the profession. The phenomenon of objectivity associated with this type of journalism is discussed. New trends in modern journalism will be studied in detail using methods of comprehensive analysis, differentiation and new methods of modern journalism that control the flow of information in the era of the global era will be considered.
In addition, when studying the trends of modern journalism, the focus is on business strategies, the creation of new business models, marketing and branding strategies. For example, although debates in Japan are an "internal conversation" in the media industry, there are many interesting surveys and studies on the connection between the Internet, journalism and democratic society in Western countries. For example, the Pew Research Center, a nonprofit social research organization in the United States, has been studying the impact of the Internet on journalism and society for more than 10 years. As a result, a large amount of data was collected at the Pew Internet & American Life Project research centers, and extensive discussions and research unfolded using them.