News agencies: content quality and target audience

Abstract

Currently, news agencies are among the active players in the fight against the spread of false information. Reliable data on any news of importance can be found in the materials of major local or foreign news agencies. The reason for this can be explained by the professional and ethical responsibilities imposed on news agencies: they are responsible not only to their immediate audience, which is in most cases media representatives, but also to the audience of those media representatives.

However, at the same time, it is interesting to think that news agencies also conduct their activities depending on the position and policy of the owner. In the article, an analysis of this opinion was carried out, and the results of a study aimed at determining the features of the current activity of information agencies, in general, were given.

The main object of the research is the state Kazinform agency, however, for a comparative analysis, the activities of private Interfax-Kazakhstan and foreign, Dutch ANP agencies were reviewed, questions were sent to the editors of these agencies, and their answers were analyzed.

In order to verify the thought that agencies, especially state ones, carry out propaganda, a review of the current general activity, audience and topics of the agencies was carried out, and their specific materials were analyzed.

In order to verify the thought that not only the sources used by agencies, but also the activities and decisions of journalists and editors affect the audience's reception of information, the concept of framing was analyzed based on real materials (published by Kazinform, Reuters).

The analysis of the activities and content of agencies helps to understand how they are adapting to the situation in the current changing information and media market.