Entrepreneurial Journalism as a Vector of Journalistic Education

Abstract

According to non-official information, about 300 journalists work in Kostanay region.
Despite the fact that employers note a staff turnover, a sharp reduction in the number of journalists is not
observed. On the contrary, the need for professional journalists is growing, especially in urban and regional
media. The same is confirmed by the data of the express research made by scientists of the Journalism
Faculty of the al-Farabi Kazakh National University and the Journalism and Communication Management
Department of the A. Baitursynov Kostanay State University. Moreover, we can note a dynamics of the
increase in the employment of journalists in electronic media and more exactly in the Internet resources.
Social networks are increasingly becoming an attractive platform for the emergence of new media. In this
regard the question of finding a new approach to journalistic education arises. In this article the results
of an express survey of only one region are analyzed and an attempt to substantiate the need for in-depth
research and improvement of the educational program for journalists is presented.