Literary blogs as a phenomenon of digital culture in the information space

Abstract

In the digitalization era, literary blogs have gained significance as elements of the cultural space, influencing reading culture and the publishing ecosystem. This article examines literary blogs and their role in popularizing literature, shaping readers' preferences, and promoting books. The study aims to characterize the collaboration between publishing houses and literary blogs in both domestic and international information spaces. The scientific and practical significance of the article lies in examining the mechanisms of bloggers' influence on the book market and the possibilities of their effective interaction with publishers. Despite their growing popularity and impact on the reading audience, literary blogs remain a largely unexplored segment. The material provides an overview of the historical background, lists key academic works and specialist studies on related topics, and identifies the research subjects. The research methodology includes content analysis of blogs, the study of reader interactions on social media, and an analysis of book promotion examples. The main findings, analysis, and conclusions of the study suggest that literary blogs, as new players in book marketing, play an essential role in promoting literature in the digital era and expanding readership. The value of this research lies in identifying the potential use of bloggers for the development of the book industry. The practical significance includes recommendations for publishers and authors on effective collaboration with bloggers for book promotion.