New trends in the interaction of media publications with the audience

Abstract

Information and communication technologies have changed the format of media
publications. In view of the reduction of publications in print, television and radio broadcasting, the
problem of increasing replication and maintaining the target audience is acute. In the article, the authors
attempted to explore new trends in the work of mass publications, namely, interaction with readers and
viewers. The audience becomes more demanding and impermanent. People have a huge selection of
media. The most relevant are the use of the study of its own audience, its preferences and interests, the
preferred time of publication, monitoring. Moreover, editorial teams use various kinds of advertising
and gift bonuses. Recently, the so-called infographics, which came from the world of business and the
scientific environment, have been used. These trends contribute to changing the format of the publication
and changing the relationship between the editors of the media and their consumers.