Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

The basics of copywriting: the history of the origin and types

Abstract

The article examines the activities, evolution and types of copywriting. The purpose of the study is to draw theoretical conclusions about the definition of copywriting based on historical data, to study the scope of application. The scientific and practical significance of the work lies in the fact that the methods of effective development of new terms and definitions that have come into use are considered. The authors sought to give a broader understanding of copywriting, revealing the practical application of the topic. A politician, speaker, or influential person uses copywriting to write advance texts for public speaking. To reveal the activities of copywriters, data on copywriters who were popular in the nineteenth century is included. The similarities and differences of SEO, SMM, neuro and LSI copywriting are investigated and the areas of application are given. According to the research in the article, you can find out that with the advent of digital technologies, the demand for copywriting services has increased. The results of the study have been applied in the learning process. The authors point to the share of SEO copywriting in search engines such as Google, Yandex, Rambler, Bing and Yahoo. The development of the business industry is directly influenced by SEO copywriting and SMM copywriting, delivering the data needed by the consumer in search engines. The study includes examples of the use of these definitions and types of copywriting.