Public Relations as a Social Institute
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DOI:
https://doi.org/10.32523/2616-7174-2018-122-1-63-68Keywords:
public relations, agency, media, public opinion, information, resources, audience, stock exchange, manager, consumer, economy, competition, image, industry, black PRAbstract
The article gives a general description of the PR sector in the information space of Kazakhstan. The
expansion of the information field requires additional research in the field of PR-technologies. The authors
clearly define the role of PR technologies in the media, in various types of information and communication
activities. Knowledge of PR fundamentals is an integral part of any type of effective management.
The article examines corporate materials which are formed by Public Relations experts. The article
emphasizes a need to introduce and use in the production process all resources that are a constant source of
information. The authors note that a PR expert who can create systematic fresh information products from
information raw materials is a true professional who finds the opportunity to publish any materials free of
charge. The article also demonstrates ways to increase competitiveness of public relations services of the
Republic of Kazakhstan in modern conditions
