New media Audience: the change and competition
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DOI:
https://doi.org/10.32523/2616-7174-2020-130-1-79-84Keywords:
new media, audience, traditional Mass - media, modern technologies, social networksAbstract
The article provides an overview of changes in the readership, as well as modern
technologies that have made great changes to the media industry in recent years. The competitiveness of
classical (professional) journalism and other sources of information are also analyzed in order to draw the
attention of the audience to themselves. In the literature published in different years in Russia («How new
media changed journalism 2010-2016», A. Amzin and others, Yekaterinburg, Humanitarian University,
2016, «Audience of new media», Krishchanovich Polina, Pavlovskaya Carolina, 2016), it is talked about
how the audience of new media has changed in the last 15-20 years, the interaction of technology and
media is intensifying every day. And in foreign literature, specific differences are displayed in detail
specific differences in the competitiveness of classical media and social media.