The concept and the main criteria of reputation capital

Abstract

The article discusses the role of intangible assets in the formation of the company’s
reputation capital. By conducting a comparative analysis of definitions, the author’s interpretation of the
concept of “reputation capital» is proposed. In conclusion, it is concluded that reputation capital provides
the company with competitive advantage in the business environment and serves as a source of increasing
its market value. It is noted that the main component of reputation capital is reputation, which through
investments in the quality of the product, corporative culture, social responsibility of the business is
converted into the capital