Вопросы создания медиахолдинга в Казахстане

Аннотация

Nowadays, the speed of information dissemination is growing exponentially. New media are
developing rapidly. There are social networks, new ways of publishing news. Previously, there used to be a large
number of private TV channels, newspapers and magazines. Notwithstanding the fact that, since the 1990s, their
number has increased in the country. Some of them have suspended their job, and some continue their efforts
via the websites. At that period, there were no social networks, but nonetheless, the mass-media, as full-fledged
players in the market economy, had difficulties related to both the demand for the product and, as a result, the
financial payback. Media companies faced financial problems. Nonetheless, the credibility of traditional media
remained intact. For instance, during the Coronavirus Pandemic, Kazakhstan’s audience chose television as a reliable source of information, which was announced at a round table gathered to discuss the development
of homegrown media. In the framework of the National Plan for the Development of the Information Sphere
adopted in Kazakhstan, large-scale measures are planned to promote the activities of traditional media. On the
basis of international experience, in this article the author discusses development prospects of homegrown mass
media within the framework of creation of media holdings.