Diplomacy and Narrative Negotiation in China-Kazakhstan Documentaries


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China, Kazakhstan, media diplomacy, Hello, Kazakhstan, Win- Win, documentary

Abstract

The primary objective of the study is to focus on the documentary films “Hello, Kazakhstan” and “Win-Win” as core cases. The research reveals that these documentaries achieve a symbiotic construction of the national image and transmission of political consensus through three interconnected mechanisms: negotiated perspective selection, nested discourse distribution, and intertextual symbol construction. The significance of this work breaks through the limitations of the traditional "center-periphery" binary framework and constructs a three-dimensional analytical model for power negotiation in the context of multi- agent co-narration. This deepens the elaboration of narrative power theory’s micro- mechanisms in cross-cultural cooperation contexts. The study employs qualitative methods, using these two documentaries as case studies to analyze the China-Central Asia media diplomacy practice. Key findings reveal that, practically, the findings offer transferable strategies for China-Central Asia media diplomacy: (1) Cultural cooperation; (2) Economic narratives; (3) Regional communication to strengthen the foundation of cultural identity. Conclusions drawn from these insights provide a concrete paradigm for balancing national subjectivity and regional cohesion in non- Western cross-cultural communication. The results are valuable for media practices, guiding journalists and media organizations toward responsible coverage of media diplomacy practice patterns from a regional and country-specific perspective, but also offer theoretical reference for understanding innovative paths of cross- cultural narrative in non-Western contexts.

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Published

2026-01-25

How to Cite

Peng, W., Myssayeva, K., & Akynbayeva, A. (2026). Diplomacy and Narrative Negotiation in China-Kazakhstan Documentaries. Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series, 153(4), 163–188. Retrieved from https://buljourn.enu.kz/index.php/main/article/view/881

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