Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Shock content on TV: the problem of influencing the audience

Abstract

The information society, characterized by innovative communication technologies, offers unprecedented opportunities for access to information and knowledge, enabling everyone to realize their potential and improve the quality of life. At the same time, the information society carries many risks and dangers. It is also necessary to take into account the increased influence of TV on society as a whole, its role in forming not only public opinion, but also public morals, social life, moral guidelines. Modern viewers often encounter violence on screen. This is due to a certain information policy, which includes aspects of the demonstration of power, superhero, lack of pity and compassion for living beings. The problem of broadcasting violence and aggression through television is a global one. The problem of the influence of the demonstration of this content on the person’s psychosocial behavior is equally urgent.