Features of PR-technologies in the formation of the image of world political leaders

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  • C.B. Boribaeva Al-Farabi Kazakh National University
  • A.B. Alimzhanova Al-Farabi Kazakh National University
  • B.K. Khasanova B.K. Khasanova Al-Farabi Kazakh National University




PR-технологии, политические лидеры, мировые личности, имидж


The article is devoted to the importance of mastery of the use of PR technologies by world-class leaders in the formation of a political image on the example of former US presidents Barack Obama and Donald Trump, as well as the current Turkish President Recep Tayyip Erdogan. The topic of the role of mass media, social media, Internet resources in creating the image of political leaders and personal prestige in front of the population of the country is widely disclosed.

The purpose of the research article is to show the features of the use of PR technologies by image makers and political technologists in the formation of the image of political leaders, to highlight their influence, to determine the effectiveness of PR technologies in accordance with modern realities, to explain meaning of PR technologies to future image formation specialists.

According to the results of the study, it was concluded that the use of PR technologies in the formation of the image of politicians on the political stage is an effective business, which is implemented through the creation of a special plan. PR specialists immerse themselves in the subtleties of forming the image of a leader and in the future achieve effective results with the skillful use of PR technologies. In addition, the article emphasizes that the creation of the image of a leader among the population plays an important role in obtaining more votes in elections, giving an example of how these politicians, especially during electoral campaigns, successfully used PR technologies.



How to Cite

Boribaeva С. ., Alimzhanova А. Б. ., & B.K. Khasanova Б. Қ. . (2023). Features of PR-technologies in the formation of the image of world political leaders. Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series, 142(1), 121–127. https://doi.org/10.32523/2616-7174-2023-142-1-121-127