Culture in the Space of Mass Communication

Abstract

The author analyzes the relationship between media and culture, as well as the role
and aspect of mediaculture in society. Relying on national and foreign specific examples, mediaculture in
the information age is seen as a key phenomenon. Considering the importance of culture among people, the
author emphasizes the society’s shortcomings and advantages of culture via media technology. Based on the
fact that the national culture in the media space is the main value for each state, which, with the help of various
subjects, significantly influences or manipulates the consciousness of the society in a psychological way.
The author also draws conclusions based on the theoretical material of foreign researchers. There
are examples given to describe the etymology of culture. According to the findings of all researchers, there
is an explanation that the history of culture is tactful and clarified with all types of communication, from
oral and written to audio. Each epoch forms new forms of culture, effectively analyzing whether media
technology meets the needs of the society. That is, from the point of view of utilitarian functions, they
are considered to be the most suitable for their social value. In this case, social pricing is an alternative to
communication, describing the level of mutual understanding and merging of members of society.