Influence of the media on political and social issues

Abstract

The article considers concrete examples to examine the influence of the domestic media, considered
the «fourth power», on political and social problems. The article analyzes current events taking place in the
country. The goals and interests of the «Fourth Power» are revealed through the ways of their positive solution
by the authorities. There are made scientific judgments about the possibilities of traditional media and the
Internet space. Also, the authors carried out an analysis of its characteristics in Kazakh media. The role of
the media system in the formation of public opinion and public consciousness is considered theoretically and
experimentally. An analysis of its capabilities and the search for a solution is also carried out.