Professional identity of a journalist in a media environment

Abstract

The relevance of the study is determined by the fact that in the conditions of
media convergence, the transformation of the journalist's activity takes place, and therefore new
types of skills that a specialist should possess become in demand. The editorial offices of modern
mass media acquire new characteristics, and each employee adapts to the changes in his own
way, which affects the results of his work and the activities of the team as a whole.
In the information age, when communication becomes a form of life and almost anyone can
become a communicator, the issues of a journalist's identity need to be understood not only as
socially necessary, but also as personally significant. There is a need to understand the ongoing
processes in order to understand how the journalistic profession will be transformed, and what
journalists who have entered the era of convergence will have to adapt to. Much depends on the
extent to which journalism can move away from its traditional strategies and adopt innovative
approaches.