Rural regional newspapers of the Russian Federation on the Internet

Abstract

In the context of the development of broadband and mobile Internet in rural areas of the Russian Federation, using the example of three regions of the Siberian Federal District, the dynamics of circulation of rural regional newspapers and the development of the Internet by this type of socio-political periodicals are examined. The article presents an analysis of websites and public pages in various social networks of almost one hundred newspapers based on a complete sample of municipal publications in regional districts. The analysis showed that over the past ten years, newspapers have made significant progress towards accumulating an Internet audience: almost all of them have functioning, daily updated websites, although they are still quite poorly adapted to mobile media consumption. All newspapers have pages on at least two social networks (VKontakte and Odnoklassniki), and newspapers in the Krasnoyarsk Territory work better than others with platforms that are new to this type of publication, such as Telegram and video hosting.