Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series https://buljourn.enu.kz/index.php/main <p><strong>Thematic area:</strong> historical, theoretical and applied research of journalism, public relations, journalism, publishing.</p> <p><strong>Рublication languages:</strong> Kazakh, Russian, English.</p> <p><strong>Periodicity:</strong> 4 times a year.</p> <p><strong>Subscription index:</strong> 76098 (Kazpost JSC catalog for 2023: ENU magazines).</p> <p><strong>Certificate of registration for re-registration:</strong> <a href="https://buljourn.enu.kz/index.php/main/libraryFiles/downloadPublic/2"><span class="fontstyle0">№ KZ07VPY00032398</span></a></p> <p>The journal is included in the list of publications recommended by the Committee for Quality Assurance in the Field of Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan</p> en-US aman.shurentayev@gmail.com (Шурентаев Амангельды Мирамович) n.zhenis@gmail.com (Кошкенов Нуржан Женысович) Sat, 19 Jul 2025 00:00:00 +0000 OJS 3.3.0.9 http://blogs.law.harvard.edu/tech/rss 60 Scіеntіfіc аnd еducаtіоnаl jоurnаlіsm: thе jоurnаlіstіc lеgаcy оf Еvnеy Bukеtоv https://buljourn.enu.kz/index.php/main/article/view/725 <p>Thіs wоrk еxрlоrеs thе іndіvіduаls whо hаvе іnfluеncеd thе dеvеlорmеnt оf Kаzаkhstаnі scіеncе cоmmunіcаtіоn jоurnаlіsm аnd thеіr stylіstіc fеаturеs іn scіеntіfіc jоurnаlіsm. Іn thе рrоcеss оf rеvеаlіng scіеntіfіc tоріcs, thе rеlеvаncе оf mоdеrn іssuеs such аs еnvіrоnmеntаl jоurnаlіsm аnd fаct-chеckіng іs cоnsіdеrеd. Thе cоntrіbutіоn оf Еvnеy Bukеtоv tо scіеntіfіc jоurnаlіsm, thе mаіn іdеаs, аnd thеmаtіc fеаturеs оf hіs wоrk аrе hіghlіghtеd. Іn аddіtіоn, thе trаdіtіоns аnd іnnоvаtіоns іn scіеntіfіc jоurnаlіsm аnd thе rоlе оf cоntеmроrаry mеdіа іn sоcіеty аrе аnаlyzеd. Thе mаіn gоаl оf thіs study іs tо wіdеly еxрlоrе Bukеtоv's jоurnаlіstіc lеgаcy, аnаlyzе hіs cоntrіbutіоn tо scіеncе cоmmunіcаtіоn jоurnаlіsm, аnd рrороsе nеw іdеаs іn thіs fіеld. Thе аrtіclе cоnsіdеrs vаrіоus scіеntіfіc mеthоds оf rеsеаrchіng hіs wоrk, whіlе mаіntаіnіng hіstоrіcаl аnd scіеntіfіc оbjеctіvіty. Thе study аlsо аddrеssеs іssuеs оf jоurnаlіstіc еthіcs аnd scіеncе cоmmunіcаtіоn jоurnаlіsm. Thе mаіn рrіncірlеs оf scіеntіfіc jоurnаlіsm — аccurаcy, substаntіаtіоn, аnd thе іmроrtаncе оf mаkіng futurе рrеdіctіоns — аrе dіscussеd іn thе cоntеxt оf Bukеtоv's jоurnаlіstіc lеgаcy аnd hіs lіtеrаry crаftsmаnshір. Оnе оf thе kеy rеsults оf thіs study іs thе еxаmіnаtіоn оf thе hіstоrіcаl cоntеxt аnd sіgnіfіcаncе оf аrtіclеs рublіshеd bеtwееn 1950-1980аnd оthеr scіеntіfіc wоrks by Bukеtоv. Thе аrtіclе аlsо аnаlyzеs thе currеnt іssuеs іn scіеncе cоmmunіcаtіоn jоurnаlіsm аnd іts cоnnеctіоn tо nаtіоnаl jоurnаlіsm.</p> K.D. Asanov, G.S. Аmаngеldіyеvа, N.M. Аbіkееvа Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/725 Fri, 20 Jun 2025 00:00:00 +0000 The role of libraries in shaping the information space https://buljourn.enu.kz/index.php/main/article/view/726 <p>The article analyzes the role of the library in the formation of the modern information space and its place in society, the digital systematization of information resources, the impact of big data on library activities, as well as the concept of information space, its structure, function, as well as the specifics and actual problems of the modern library as a single important component of the information space. The functions of the library as not only a keeper of information resources, but also a center for disseminating knowledge, increasing digital literacy and forming an information culture are analyzed. Several components of the types of information in the activities of the library are considered, which today are manuscripts, books and otherprinted publications, as well as all kinds of electronic media. The introduction of new information technologies in the activities of the library not only expands the scope of services, but also significantly strengthens the position of the library as a modern cultural and social institution, it is established that at present the library is a multifunctional cultural and social institution and describes the place, role, features and important points of the world information space in society. New modern features in the library: open access, open licenses, an increase in electronic collections, Information Culture and digital literacy are also considered.</p> N.B. Dengelbayeva Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/726 Fri, 20 Jun 2025 00:00:00 +0000 New ways to attract investments in the book industry https://buljourn.enu.kz/index.php/main/article/view/728 <p>В статье рассматриваются проблемы издательской индустрии в Казахстане и возможности ее развития. Анализируются источники государственного и частного финансирования, действующие программы и международный опыт. Также предлагаются стратегические меры, необходимые для развития отечественного книжного рынка. Методология исследования основана на данных социальных исследований, открытых источников и динамике развития мировой книжно-издательской индустрии. В настоящее время каждое государство рассматривает различные пути финансирования книжного дела. В статье рассматриваются мировые тенденции, инновационные решения и выходы из кризисных ситуаций в этой сфере. Отмечается, что для конкурентоспособности издательской отрасли необходимо активное участие общества. Кроме того, подчеркивается роль литературных агентов, которые содействуют изданию книг авторов в ближнем и дальнем зарубежье, а также в странах СНГ. В статье подчеркивается, что внедрение института литературных агентов в отечественный книжный рынок является актуальной и неотложной задачей. Цель работы – провести анализ изменений в книжном пространстве, выявить насущные проблемы и разработать концептуальные предложения по их решению.</p> K.M. Mukataeva, A.А. Ramazan Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/728 Fri, 20 Jun 2025 00:00:00 +0000 Coverage of domestic violence issues on the pages of “Adyrna” portal https://buljourn.enu.kz/index.php/main/article/view/729 <p>The article aims to investigate how the problem of domestic violence in Kazakhstan is covered in the media. In particular, the analysis of the headlines of articles about domestic violence published on the Adyrna national media portal between 2020 and 2024 aims to read from a feminist perspective. Domestic violence is a problem that causes physical, psychological or economic harm to women. The way the media portrays this issue plays a crucial role. This is because the media can directly influence public perception, the attitude of lawmakers and social interventions. This article is important in showing how media analysis can be used for feminism and how discourse analysis can be effective in analyzing gender-related media content. The practical significance of the study is that it provides ideas for media workers, journalists and women’s rights advocates on how to prepare gender-related articles. Critical discourse analysis was chosen as the methodology of the article. This method analyzed the ideological orientations, power relations and social norms underlying the article titles. Feminist theory formed the theoretical basis of this article. According to the findings of the article, the number of articles on domestic violence in Adyrna has increased over the years. However, it was revealed that most of the content of the Adyrna news portal carries a discourse that presents the victim in a passive way, hides the name of the perpetrator, or focuses on the individual consequences of violence rather than its social causes. This ignores the causes of domestic violence and reproduces patriarchal norms.</p> S.Z. Tasbolat Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/729 Fri, 20 Jun 2025 00:00:00 +0000 Dynamism of modern communication: problems of media ethics at the Paris Olympics https://buljourn.enu.kz/index.php/main/article/view/730 <p>The article examined the ethical aspects of mass media activities, studied descriptions of events and phenomena that contradict ethics. The consequences of social organization and human communication were considered, and the works of a number of scholars who conducted research in the field of media ethics and journalistic ethics were analyzed. The main conclusions formulated in the article will stimulate the enrichment of the scientific content of media ethics, the examination and generalization of new examples and situations, the parallel comparison and supplementation of the realities of life and journalistic work and will serve as a basis for the development of industry research. The field of scientific research is the identification of journalistic and media-ethical criteria for the information content disseminated during the XXXIII Summer Paris Olympics, evaluating the compliance of professional activities with the content of the international treaty, state codes, and ethical rules, and the scientific-theoretical examination of the actions of specialists involved in the transmission of sports information. The work analyzes the activities of audiovisual media during sporting events with data differentiation, theoretical definitions of some problems of practical journalism were developed, and the main goals of media ethics were classified. All materials have been summarized and are used during the teaching of subjects such as "Media and Democracy," "Media and Liberalism," "Media and Morality."</p> D. Kastay, N. Alchinova Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/730 Fri, 20 Jun 2025 00:00:00 +0000 Technological and political factors in domestic media https://buljourn.enu.kz/index.php/main/article/view/731 <p>The article is devoted to the analysis of technological and political factors influencing political journalism. The article examines the theoretical issues of working with politically-oriented materials in modern journalism, based on the premise that the origins of modern Kazakh political journalism — the publication of the Aiqap magazine and the Qazaq newspaper — were born out of the goal to disseminate competent information, enhance political literacy, and influence public consciousness. Our goal is to identify the theoretical foundations of technological and political factors influencing political materials in modern media. The theoretical concepts explored in the article can be applied in analyzing political materials in Kazakh media and in preparing scientific research in this field. Comparison, analysis, review, and synthesis methods were used. The article presents an analysis of technological and political factors influencing modern political journalism. Taking these analyses as theoretical conclusions allows for analyzing political materials in Kazakh-language mass media, determining public perception levels, and identifying the role of influencing factors. The value of the research lies in the ideas and conclusions aimed at increasing the political literacy of the public — the main objective of political journalism — and in fostering skills in working with mass media materials. The presented theoretical analyses will lead to extensive studies on the influencing factors as theoretical objects of political journalism.</p> B.K. Kapasova, S.T. Elikpaev, N. Kuantayev Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/731 Fri, 20 Jun 2025 00:00:00 +0000 Issues of bilingualism in Kazakhstan's mass communication media https://buljourn.enu.kz/index.php/main/article/view/732 <p>The article defines bilingualism and examines the social, political, and cultural factors that influenced its adoption. The extensive usage of bilingualism in modern society is attributed to ethnic and political causes, as well as geographical mobility. Globalisation has made knowledge of multiple languages essential for studying or working in other countries. Bilingualism is especially important in intercultural communication in the current period, when people, languages, and cultures are mingling on an unprecedented scale and the problem of nurturing tolerance, interest, and respect for foreign cultures is more urgent than ever. The term "bilingualism" is derived from two Latin words: "bi" (two) and "lingua" (language). The concept of bilingualism is not totally clear, with definitions in the specialised literature differing widely. Bilingualism is characterised as the ability to comprehend information while speaking effectively in both languages, or to communicate well in one language but only answer in the other. Bilingualism might be thought of as a phenomenon that must exist in today's globalised world. Furthermore, the relationship between bilingualism and the media is addressed, as well as the extent to which it is distributed. The potential of old and new media spaces are distinct.The article's goal is to identify and recognise bilingualism in Kazakh-language public communication. Bilingualism in traditional and Internet mass media is examined through examples. The investigation discovered Kazakh-Russian and Kazakh-English bilingualism. Kazakh-Russian bilingualism is particularly prevalent in all forms of mass communication. This is because some official activities in our country are conducted in Russian.</p> A.I. Mailybayeva, M.B. Toktagazin, N.K. Siyazbaev Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/732 Fri, 20 Jun 2025 00:00:00 +0000 Problems of post-truth manipulation in the context of elections https://buljourn.enu.kz/index.php/main/article/view/733 <p>This article explores the concept of post-truth and its influence on contemporary political processes, particularly in the context of elections. Post-truth is described as a form of public perception in which emotional rhetoric and personal belief outweigh factual and objective information. The study examines the theoretical foundations of post-truth and reviews scholarly perspectives on its role in political communication. The author views post-truth as a tool of media manipulation, shaping public opinion and influencing electoral decisions. Manifestations of post-truth in electoral processes are illustrated through global case studies. In particular, the 2016 and 2020 U.S. presidential elections, involving Donald Trump, are presented as prominent examples of the post-truth phenomenon. Trump's campaign relied more on catchy, emotionally resonant slogans (such as «Make America Great Again») than on factual accuracy [1]. The article also analyzes Kazakhstan’s recent electoral experience through the lens of post-truth. In recent years, the country has seen signs of post-truth politics, including the spread of fake news against candidates on social media, populist campaign slogans, one-sided media coverage, and low levels of media literacy among the electorate. The study concludes by identifying the risks post-truth poses to democratic development and open electoral principles, and proposes strategies to counteract its effects.</p> G.A. Yessimova, G.Sh. Ashirbekova Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/733 Fri, 20 Jun 2025 00:00:00 +0000 Literary blogs as a phenomenon of digital culture in the information space https://buljourn.enu.kz/index.php/main/article/view/734 <p>In the digitalization era, literary blogs have gained significance as elements of the cultural space, influencing reading culture and the publishing ecosystem. This article examines literary blogs and their role in popularizing literature, shaping readers' preferences, and promoting books. The study aims to characterize the collaboration between publishing houses and literary blogs in both domestic and international information spaces. The scientific and practical significance of the article lies in examining the mechanisms of bloggers' influence on the book market and the possibilities of their effective interaction with publishers. Despite their growing popularity and impact on the reading audience, literary blogs remain a largely unexplored segment. The material provides an overview of the historical background, lists key academic works and specialist studies on related topics, and identifies the research subjects. The research methodology includes content analysis of blogs, the study of reader interactions on social media, and an analysis of book promotion examples. The main findings, analysis, and conclusions of the study suggest that literary blogs, as new players in book marketing, play an essential role in promoting literature in the digital era and expanding readership. The value of this research lies in identifying the potential use of bloggers for the development of the book industry. The practical significance includes recommendations for publishers and authors on effective collaboration with bloggers for book promotion.</p> А.О. Yesdauletov, А.М. Shurentayev, A.E. Yskak Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/734 Fri, 20 Jun 2025 00:00:00 +0000 Hybrid technologies of information delivery in the Internet space of Kazakhstan: synergy and contradictions https://buljourn.enu.kz/index.php/main/article/view/735 <p>The evolution of the media resulted in the formation of a network society, a social structure that is based on networks controlled by information and communication technologies, which makes it possible to concentrate, process and transmit information through network systems. This is accompanied not only by the transformation of communication formats, but also by the metamorphoses of the life of all humanity. Thus, new forms of interaction between subjects in society arise. Thanks to the development of online media and social networks, alternative media, such as citizen journalism, are being established, the system and understanding of public priorities and human values are being transformed. The development of the Internet has led to a synthesis of various genres, formats and methods in journalism, and the general functioning of all possible types of information presentation. Now we listen to the news, read information or view infographics in a visual format, not waiting for morning or evening news broadcasts, but synchronously consuming information that is delivered using the latest multimedia resources or Internet resources. The content, character, and form of embodiment of information have changed, and traditional text forms have been transformed. The goal led to the use of such methods as comparative analysis, systemic and structural-semiotic approaches, content and discourse analysis, as well as expert surveys. The article examines social networks as a manifestation of hybrid technologies, their features and role in society. Changes in the composition of journalistic genres and in their structure are identified. Hybrid information technologies are studied as an effective communicative resource of civil society, as well as from the point of view of their positive or negative impact on processes in society.</p> А.А. Abdrassilov, A.B. Alzhanova Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/735 Fri, 20 Jun 2025 00:00:00 +0000 Modern virtual rhetors: synthesis of traditional and new practices https://buljourn.enu.kz/index.php/main/article/view/736 <p>This article examines the linguistic and stylistic techniques employed by modern “digital” speakers, bloggers and podcastersand how they differ from traditional rhetoric. The study is based on an empirical analysis of over 50 video materials from YouTube in three languages—Kazakh, Russian, and English—allowing for a comparative examination of stylistic and linguistic strategies within the blogosphere. The research employs methods such as observation, comparison, content analysis, and experimentation. Findings indicate that rhetoric shaped by the virtual environment is characterized by conciseness, the use of informal or “liberal” vocabulary, and simplified syntax. The study establishes a direct correlation between the frequency of stylistic techniques and the number of subscribers. Additionally, it is determined that the most in-demand rhetorical style is the so-called “Internet style,” which in antiquity was classified as low or ordinary style. The research identifies key patterns in the evolution of stylistic approaches to digital speech, including a tendency toward brevity, metaphorical expressions, and the integration of communication techniques that transcend ethnic or cultural boundaries.</p> L.I. Mukhamadiyeva, G.Zh. Ibrayeva, K.A. Auesbay Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/736 Fri, 20 Jun 2025 00:00:00 +0000 Neural networks in the information space: opportunities, challenges and perspectives for media https://buljourn.enu.kz/index.php/main/article/view/737 <p>The article explores the opportunities, challenges, and future prospects of using neural networks in the media landscape. It analyzes the role of artificial intelligence technologies, particularly neural networks, in the field of media communications and assesses their impact on the professional activities of media specialists. The study aims to identify effective ways to apply these systems to the professional activities of future media specialists and analyze the advantages of these technologies. The development of digital technologies is radically transforming the media sphere, opening up new opportunities for the use of artificial intelligence and neural networks. The use of these technologies in the processes of collecting, processing, and distributing information is particularly important, which helps streamline the work of media specialists and enhances their productivity. However, the introduction of neural networks also raises several pressing concerns related to professional ethics, the dissemination of misinformation, the restriction of creative freedom, and the replacement of human labor. Studying the impact of neural networks on the media space, as well as identifying their potential and associated risks, is an important task from both a scientific and practical point of view. The study employed methods such as analysis, surveys, data processing, and expert evaluation. The significance of the study lies in its focus on understanding the dynamics of technological processes in the media space and identifying new opportunities for media professionals. The results show that neural networks can increase the speed of content processing and improve the quality of information in the media environment. However, they also cause challenges such as ethical concerns and job displacement. As the use of artificial intelligence technologies is integrated into the core competencies of future media professionals, the study emphasizes the importance of developing skills in using neural networks.</p> Zh. Sekey, A. S. Khibadullina, G. Sagyndykkyzy Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/737 Fri, 20 Jun 2025 00:00:00 +0000 The Ideological Struggle of «Yash Turkistan»: аn Alternative Perspective Against Soviet Propaganda (Based on Issues No. 1-13) https://buljourn.enu.kz/index.php/main/article/view/738 <p>The function of Yash Turkistan in thwarting Soviet propaganda is examined in this essay. Throughout the 1920s and 1930s, Turkic intellectuals living abroad battled to preserve national consciousness and the aspiration for independence, while the Soviet government used propaganda to silence critics. By developing a counterargument that revealed the harshness of Moscow's rule, they opposed Soviet ideological control.This study analyzes Yash Turkistan’s journalistic strategies in opposing Soviet ideology, focusing on its first 13 issues (1929–1930). Using historical-comparative, discourse, and content analysis, it explores how the journal framed Soviet policies as “Red Imperialism” and provided a platform for political awakening.More than an émigré publication, Yash Turkistan functioned as an intellectual platform shaping an alternative historical narrative. Its informational struggle played a key role in preserving national identity. This study examines the efforts of Turkic intellectuals to maintain political consciousness in exile and provides insights into the émigré press's role in opposing Soviet ideological domination by analyzing its resistance tactics.</p> U. Saidіrakhman, G. Akseit Copyright (c) 2025 https://buljourn.enu.kz/index.php/main/article/view/738 Fri, 20 Jun 2025 00:00:00 +0000