Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Gulmira Ashirbekova — 2024-09-22

In today's digital landscape, social networks have transcended their role as mere platforms for information exchange and have evolved into vibrant forums for public discourse. Numerous examples underscore this transformation. Take, for instance, the “Ex-Minister’s Case” in Kazakhstan, which not only galvanized protests against violence but also catalyzed the incorporation of concepts like “harassment” and “stalking” into legislative frameworks. However, the concerning issue of child safety in the realm of social media cannot be overlooked. Addressing this concern, on February 23, 2024, the head of state endorsed legislation amending certain laws of the Republic of Kazakhstan pertaining to education, mentorship, and child safety. Furthermore, the enactment of the law “On Online Platforms and Online Advertising,” effective March 2, 2024, mandates compliance from influencers, bloggers, and all users disseminating paid content. The proliferation of various forms of fraudulent activity necessitates such legislation. Notably, the imposition of a 5-year prison sentence on prominent bloggers for promoting a pyramid scheme underscores the gravity of the issue.

Political discourse and news analysis are ubiquitous across social media platforms. However, the prevalence of manipulation, particularly during electoral campaigns, undermines citizens' capacity to make well-informed decisions.

Facebook, Instagram, TikTok, X (Twitter), Telegram, and WhatsApp—these platforms have not only become conduits for information dissemination but also integral channels for its consumption. The dissemination of misinformation during pivotal events such as the “Arab Spring,” the Hong Kong protests, the anti-racism movement, and the U.S. presidential election continues to exert influence on global politics, accentuating the significant role of social networks in shaping public consciousness. Even following the information vacuum following the «January events» in Kazakhstan, societal political sentiments can be gauged through social media posts and discussions. The enduring impact of social media on political consciousness underscores its continued significance. This article presents research findings pertinent to these evolving dynamics.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Mansur Konuralp Aktaş — 2024-09-22

The proliferation of social media has led to profound changes in the media field worldwide, and this has initiated a transformation in sports journalism driven by digitalization. New media actors continue to transform traditional sports journalism into processes that can be evaluated both positively and negatively.

This research examined how sports journalism is affected by the digitalization process through social media tools and football journalism. The main motivation of the study is the idea that sports journalism and digitalization have become contemporary research areas over the past decade, and that digital media continues to increase its importance.

In the scope of the study, it can be stated that football journalists are transitioning to a “secondary journalism” position in this new process, which is different from the usual, as football clubs now share important news related to them through their official social media accounts. The purpose of the study is to open a discussion on this concept.

While introducing the concept of “secondary journalism,” the research’s aim is to conceptualize the secondary position journalists face when presenting news to the audience, contrary to the conventional role of being the primary source in determining the agenda and delivering the news. This shift occurs as clubs now share their news with the public through official channels, including special content and professional public relations units' activities.

Football journalists share the news content presented to the public firsthand by the football club, initiating discussions and evaluations by posting this news on their own social media accounts. In this context, the social media accounts managed by the clubs’ professional communication teams are the first to share significant football news with their followers. It is believed that the traditional media habits, where football reporters or journalists were the primary source for accessing news, have evolved into a secondary position, indicating a change in previous media habits.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Aliya Beldibekova — 2024-09-22

What is mobile journalism? Combining digital storytelling tools and techniques to transform raw user-generated content into rich reporting. Simply put, mobile journalism is your phone and microphone. The development of iOS and Android opens up new opportunities in the information society. Today, modern technologies such as smartphones and the Internet are changing the nature of media and even journalism. Mojo is mobile journalism. Offers the ability to create high-quality reports using mobile devices. Mobile journalism is swift and interactive. So versatile. This is the result of true convergent journalism. The product, created using smartphones and tablets, is not inferior to videos and photographs shot on professional equipment and also allows you to effectively meet the growing needs of the audience for mobile content. With the help of the high-quality Internet, you can make quick edits and write quality information through social networks. The main advantages are accessibility, privacy, and speed. However, there may be some shortcomings in terms of quality. The quality of the video, however, depends on the journalist's smartphone. The better the device, the better the product. Stephen Mann, a journalist, was the first to use mobile journalism. In his first report, he published confidential information that other journalists were unable to obtain through mobile journalism. The article examines mobile journalism's place in the media system and its modern demand. The article takes into account the evolution of this field and the characteristics of using mobile devices in journalism. The advantages, disadvantages, and opportunities for the development of mobile journalism were noted. Its place in relation to traditional journalism is determined.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Alexandra Golovko — 2024-09-22

Modern journalism is in a state of forced transformation due to the rapid development of social networks, websites, and blogging. The changes it undergoes affect all aspects of the media, including leading trends, material issues, the relevance of news activities, public opinion, and the role of a journalist in society, thereby creating a new challenge for media workers: to adapt to modern media demands or leave the information market. The article also examines the impact of social platform algorithms on news filtering and the impact of blogging on the media environment. As a result of the media analysis in the Kostanay region, practical recommendations are provided for journalists and editorial offices aimed at the effective use of social networks in modern journalism and overcoming the challenges associated with this.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Galiya Akseiit — 2024-09-22

The article discusses issues that characterize the current stage of media ethics development in the Kazakh media sphere. In the conditions of deepening globalization, the problems of the content and quality of media material addressed to a mass audience become especially important. In the domestic media sphere, there is a growing demand for Kazakh-language media content. The phenomenon of the influence of information received from mass media on the behavior and preferences of the audience, as well as the problem of compliance of media products with the needs and expectations of consumers, is analyzed. The results of the analytical survey of the consumer audience are presented, based on which the conclusions and proposals for the peculiarities of the consumer audience of the domestic media market are formulated. Additionally, a thorough analysis and thoughtful evaluation of unethical materials published in print media and social networks was conducted from the perspective of journalistic ethics. When evaluating the expression of opinion, the opinion of consumers of the media content of domestic mass media is taken as a basis. Special attention was also paid to the theoretical works of domestic and foreign authors and studies written in recent years related to media ethics.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Zhanzhigit Omarkhan — 2024-09-22

The article focuses on the formation and development of the press service, one of today's

spheres of information dissemination. The press service is a link between the government and the people, between an institution (organization) and society. The press service of any institution (organization) strives to spread information in society, have a positive opinion in society, build mutual understanding with people, and advertise their work. This is probably why the need for a press service is so great.

Despite the fact that the tasks and goals of the press service in the field of public relations have been clarified today, the relevance of the study indicates that comprehensive theoretical research in the work of the press is still insufficient. The creation of the press service necessitates the replenishment of a number of research papers with theoretical material.

The purpose of the research article is to conduct an examination of the formation and modern directions of development of the press service in public institutions in Kazakhstan. In particular, the main works and activities of the press service of state institutions were analyzed according to comparative indicators. The necessity and methodology of the press service of state institutions were announced.

The practical significance of the scientific article will undoubtedly contribute to the acquisition of information about the peculiarities of the development of the press service abroad, including scientific papers, reference books, development directions, and activities of the press service.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Alma Saylaukyzy — 2024-09-22

The scientific article examines the expression of writer Chingys Aitmatov’s creativity in the modern Kazakh national worldview, as well as the role of the “mangurt” phenomenon in the mediasphere. As a result of historical concepts, its influence and impact on the formation of public opinion and public consciousness through communication influence are distinguished. The critical moment of the beginning of the 20th century, the fate of the Kazakh-Kyrgyz people, who share a common history and similar national identity, and the fate of the colonization are reviewed. He focuses on the shock and wave of national consciousness caused by the colonization, as well as the origins of the idea of freedom shaped by the demands of the times. We will discuss the conditions that led Chingys Aitmatov to embrace the Kazakh worldview. The examples of the writer who became known as the “Aitmatov of Humanity” and the concepts of man and nature, Mangurt, which dominate the Kazakh worldview, as well as the underlying media influence, which is relevant and sensitive to this day, are analyzed. Ethnological, socio-cultural, psychological, and historical reasons are referred to.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Kamashke Asanov — 2024-09-22

This article explores the impact of mass media on children's mental states. Various types of media content, such as television programs, the internet, social networks, and video games, are considered, along with their potential effects on children's emotional and psychological development. Factors that may amplify or mitigate the negative impact of media, such as family support and educational programs, are analyzed. Recommendations are provided for parents, educators, and content creators to ensure the healthy psychological development of children in the digital age. The article also examines the positive aspects of media content, such as educational and developmental programs, which can contribute to children's cognitive and social development. The article focuses on how children can use media to their advantage and cope with negative influences through media literacy and critical thinking. The research proposes strategic approaches and practical advice to foster a favorable media environment that fosters children's harmonious development and well-being. There are specific examples where long-term exposure to violent television programs and movies, excessive time spent on social networks, use of video games with aggressive content, and watching videos with similar content can exacerbate aggression, anxiety, and anger issues in children and adolescents.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Dastan Kastay — 2024-09-22

The main task of today's day is the optimal decision of the ethical and psychological problem, which is based on the main dogmas and historical policies in the public, from the anti-religious policies to the use of the functions of the mass media for the formation of a unique community, and the transition from intending to create a public setting for a unique national setting to transforming a public setting with the support of life and their people for the first stage of the story of the day.

The research article identifies the impact of domestic media on maintaining social stability and enhancing citizens' legal literacy. Within the journalism field, there has been a notable surge in technical pragmatism, a substantial influx of researchers, and the emergence of new media. Key moments are the concretization of the indicators of modernization of national formation, the current position of the institutions of management of Kazakhstan's socialism, and the orientation of society on the principles of democracy.

Scientific output Research: an assessment of the activities of mass communications in Kazakhstan during the formation process, the development or outpouring of national policies, and real public relations after the introduction of non-compliance; an assessment of important directions for domestic investments. The Kazakh people and other diasporas are consolidating mass information, drawing on the scientific and theoretical expertise of traditional and citizen journalism to explore ethnic conflicts. In addition, the scientific framework incorporates symbols of “elements of discrimination,” “ethnic egoism,” and “social conflict” found in radio, television, newspapers, magazines, and other new sources of mass information.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Ulbossyn Yessenbekova — 2024-09-22

This article investigates the stages of technological innovation in Kazakh television, detailing the influence and evolution of technological advances within the country's television and radio broadcasting sectors. By analyzing the historical context and specific periods, the study identifies the main phases of innovation in the field of mass communications.

The study focuses on three main periods: the first period, characterized by the introduction of television technology during the Soviet era; the second period, marked by the development of national television during the years of independence; and the third period, associated with the transition to digital broadcasting and recent advancements in digital transformation strategies. Each period is defined by unique challenges and achievements, reflecting broad socio-economic and political changes in Kazakhstan.

The content updates of Kazakh television, the enhancement of program quality, and the increased potential of broadcasts coincide with technical progress and the social demands of society. The difficulties faced by domestic television during the Soviet period and the freedom of speech afforded to the public and journalists after independence are reflected in the television programs of the respective eras. This article discusses these aspects through the lens of the unique challenges and achievements associated with each stage of technological innovation. Additionally, it explores the socio-economic and political factors influencing the timing of updates and their impact on Kazakh television.

The final conclusions highlight the dynamic nature of technological progress in Kazakh television and underscore the importance of continuous innovation to maintain the relevance and competitiveness of the industry in an ever-changing media environment.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Svetlana Velitchenko — 2024-09-22

The information society, characterized by innovative communication technologies, offers unprecedented opportunities for access to information and knowledge, enabling everyone to realize their potential and improve the quality of life. At the same time, the information society carries many risks and dangers. It is also necessary to take into account the increased influence of TV on society as a whole, its role in forming not only public opinion, but also public morals, social life, moral guidelines. Modern viewers often encounter violence on screen. This is due to a certain information policy, which includes aspects of the demonstration of power, superhero, lack of pity and compassion for living beings. The problem of broadcasting violence and aggression through television is a global one. The problem of the influence of the demonstration of this content on the person’s psychosocial behavior is equally urgent.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Muratbek Toktagazin — 2024-09-22

The article examines the characteristics of epistolary texts in the media. The author shows that epistolary texts can be used for a variety of purposes, including exchanging ideas, discussing important issues, providing feedback, or generally for communication. The author also emphasizes that news articles can be used to present different points of view or discuss specific topics. In addition, the author points out that epistolary texts are an important tool for communication and interaction within the modern media space.

In this sense, many people use epistolary texts to express their own feelings, while personal experiences and emotions are of key importance. Epistolary texts can be used to discuss current social and political issues and to express opinions and views on these topics. This type of text can be used to discuss topics related to education and science, including academic research, educational strategies, and scientific discoveries. Moreover, using epistolary texts, people can discuss topics of culture and art, including literature, music, cinema, theater, and the visual arts. Epistolary texts also discuss interpersonal relationships, including friendship, love, family, and collegial connections. Additionally, these texts describe travel and adventure that embraces new places, cultures, and experiences.

A comparative analysis of epistolary texts in the leading publications of the CIS countries, “Rossiyskaya Gazeta,” “Egemen Kazakhstan,” and “SB. Belarus Segodnya,” was carried out.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Nurlyayim Danaeva — 2024-09-22

In the article, the authors reveal the substantive nature of the ethnic press by examining its evolutionary process, verifying its existence through scientific methods, and pinpointing its social and practical functions. The authors focus on the emergence of situations in the context of globalization that are contrary to the preservation of national interests and national values, as well as revealing the significance of the ethnocultural sphere. Our country’s ethnic peoples share ethnocultural, political- social, and economic connections.

The purpose and objectives of the research article are to reveal the socio-political, historical, and substantive nature of ethnopublicism, draw scientific and theoretical conclusions, and give its definition. The foundations of the historical development of ethnopublicism are analyzed through interethnic relations and ethnocultural characteristics in a multiethnic society. In order to determine the place of ethnopublicism in the implementation of national policy in Kazakhstan, publications such as “Ahiska,” “Davar,” “Nairi,” “Kore Ilbo,” and "Uigur Avazi" are the objects of research.

The article comprehensively examines the works of scientists who previously studied the field of ethnopublicism, which is not a separate object of study, as a genre. A research system to find a solution to a problem allows us to take a deeper look at the nature of tradition and novelty.

Previously, the content and applied activities of ethnopublicism were reflected in the press, television, and radio. From a thematic point of view, we can say that the author created and studied a new scientific concept. And ethnopublicism, which is a separate type of genre, is undergoing scientific differentiation for the first time.

Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series

Sagatbek Medeubek — 2024-09-22

In this article, the author reflects on a new topic that has not previously been touched upon in folklore and information science, and introduces the term “folklore information” for the first time and reveals its nature. For the first time, the preservation of folklore information in the memory of the people, its genre-stage division, content-form characteristics, and functional transformation are determined.

“Mythical information”, “fabulous information”, “legendary information”, “poetic and song information” according to their genre-stadium nature, and then according to their content-form and performance (functional) characteristics, it is classified as “periodic, i.e., temporary information”, “resident, i.e., spatial information”, “behavioral information”, “descriptive-descriptive information”, “digital information”, “characteristic information”, etc., and a definition is given to each of them, giving specific examples. The article is of interest both to folklorists and journalist-researchers of publicity.