Kussainova М. . and Ishanova А. . (2018) “Techniques of storytelling in advertising and PR - brand text”, Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series, 125(4), pp. 37–43. Available at: https://buljourn.enu.kz/index.php/main/article/view/352 (Accessed: 29 May 2025).